Features: Testimonials, ability to register for the site to receive an email newsletter (that is also integrated and sent through her site), easy click to contact for no-obligation fitness assessment, easy to update blog, photos and description of business
Summary: When Lisa Maxwell spoke to me about her personal training business I could sense her passion for health and wellness and her excitement about the opportunities ahead. We discussed the look and feel of her site and what kept coming across was that she wanted something clean, user friendly and clutter free. What resulted is a site is not only elegant, be is also one she can use to easily demonstrate her business and one that can grow in the years to come.
Total Project: Web-site design, logo design, business card and flier design, studio sign design, and more.
Category: Dog Walking, Pet Care and Pet-sitting site
Features: E-commerce shop for services, book services online, contact form, read reviews from other customers, description of services with prices
Summary: Pawsitve People Pet Care was a business I created while living in Oshawa. I was working from home at the time and had a dog of my own, but noticed that during the day a lot of dogs went unwalked and uncared for because their owners didn’t have options for services. I wanted a web-site that allowed visitors to view the service options, they could book them and pay for them all online without worrying. I also wanted the ability to advertise specials (via a scroller), communicate with visitors (through a guestbook), and visitors could read reviews from other customers.
Total Project: Web-site design, logo design, business card and flier design, product design, and more.
Recently a lot of people have been asking me how they can make their own dog food at home. Here is the recipe that I use. Its very easy, healthy and actually costs less than store bought, mass produced dog food. This diet is based on the BARF diet.
I’ve been the lucky and proud mom to a Bichon Frise named Winston that I rescued from Happy Tails Dog Rescue about 5 years ago. Since then its been a match made in heaven and I’ve enjoyed every minute of having him.
Strangely, around the time of the pet food recall back in 2007 Winston went off of eating his dog food. At the time I was buying him the best food I could buy but it was made by Menu foods (like most dog foods) and I don’t know if there was something wrong with it… but after several days of not eating I got scared and decided to start making my own dog food. I read a lot of web-sites and books about what I can and can’t feed my dog and finally came up with a diet that suits his needs and palette.
Recently a lot of people have been asking me how they can make their own dog food at home. Here is the recipe that I use. Its very easy, healthy and actually costs less than store bought, mass produced dog food. This diet is based on the BARF diet.
One of the deciding factors that this diet was healthy for Winston in general was the fact that he had started to develop a small tumour under his left leg (in the arm pit area) and after a few months of feeding him his new diet the tumour completely disappeared! His health also improved as did his energy level. He seemed like a much happier dog overall.
Some people have commented that their dog tends to beg a lot now that they make his own food. I’ve never had that issue with Winston. He is eager to eat and often sits with me while I put together his food.
Hint – if you feed your dog 1 cup of dog food kibble, the equivalent is to feed him/her 1 cup of fresh food packed down.
Recipe: (makes about 14+ portions of food based on feeding Winston 1.5 cups of food a day, divided into 2 meals)
In a large slow cooker pot set to Low to cook overnight combine the following:
1kg of frozen mixed vegetables (contains peas, carrots, corn, beans, etc.)
1 cup of dried cranberries
1/2 cup ground flax seeds (also called flax seed meal)
1 3/4 – 2 cups of Brown California Rice
1 apple cored and sliced (be sure to remove all of the core as it is poisonous to dogs)
1 can of pure pumpkin
1 tin of Bean Medley (thoroughly washed and drained)
2 fresh carrots sliced and chopped thinly
6-8 small potatoes sliced and chopped
2 cups of chicken or beef broth
Mix together in the slow cooker bowl all of the above until all ingredients are spread evenly throughout for cooking.
Add 1-2 cups of water poured over the top to ensure adequate moisture
Add 2 chicken legs (with backs attached) to the top of the above ingredients
Cover with lid and cook overnight (approx 6-8 hours on low)
When the food is done cooking remove 2 cooked chicken legs from the top of the meal (using tongs or a fork) and de-bone them (be sure to get the small bones too). Add chicken meat back to food and discard bones.
Take 1 pound of lean ground beef and brown it in a frying pan. Drain excess grease. Add browned ground beef to the rest of the food and mix together. Allow food to cool and done!
From here we usually portion out the entire batch into several small plastic containers with 1 days worth of portioned food in each. We then freeze them all and remove from freezer to fridge 1 day in advance (to thaw) as needed. I usually put the food in the microwave for about 40-60 seconds to warm before serving. Be careful it is not too hot for your pet to eat to avoid burning his/her mouth.
Winston loves it! He gave it 4 paws up!
If you have any questions – don’t hesitate to contact me or leave a comment.
Luckily for me, when I think of the G20 Summit in Toronto, I won’t think of the anarchists and protests.
As the world knows, this weekend was the G20 Summit here in Toronto. We were lucky enough to have the view-point of watching the weekend unfold from just outside of the security perimeter but with the ability to see everything that was going on inside of it beside the Convention Centre. The military-style Police operations were pretty unbelievable and I have to commend our Men and Women in blue for their amazing work. We met so many friendly police officers from across Canada who were here for a single purpose – to do their job of protecting the delegates, the perimeter and the public.
Check out my Youtube video fittingly sound-tracked with “The Final Countdown” by Europe! [youtube]http://www.youtube.com/watch?v=a8HPEQJhTYg[/youtube]
I wanted to take the opportunity of depicting how peaceful it was around our area – which ironically enough was right in front of the Convention Centre and was the very spot were the delegates would enter and exist the perimeter.
[slideshow id=18]
Meanwhile the madness that was happening further North within the downtown core was completely unforgettable. The so-called Black Bloc Anarchists (vandals) do not even deserve a mention – but I wanted to take the opportunity to say something in the event that one of them did read my blog. What you did to the City of Toronto, the people who live, work and are visiting here and the people who protected, as well as those who love it here is unforgivable. You have now placed doubt in people’s minds and shown people something they never thought they would see in a city like ours. Out and out violence disguised as acts of protest. It was definitely not protest. As a fellow Torontonian – I will never forgive you for what you did this weekend. In a city surrounded by peaceful protests – what does the world see? You and your disgraceful disrespect for our city. Please do not come back.
Luckily for me, when I think of the G20 Summit in Toronto, I won’t think of the anarchists and protests. I’ll remember how quiet it was around our condo, not having to fight the crowds for a seat on the patio, filming and photographing the helicopters bring delegates to the Summit, the Snipers on the roof watching me watching them, the preparations made by each business (including where I work) leading up to the Summit, the numbers of police, the motorcades and the feeling of hope whenever world leaders meet – hope that one day the promises they make at these Summits do actually come to fruition and something good does come of it.
Sorry it has been so long since I posted last. I recently left my job at E1 Entertainment and have moved on to a new position as New Media and Marketing Associate at Roy Thomson Hall.
Sorry it has been so long since I posted last. I recently left my job at E1 Entertainment and have moved on to a new position as New Media and Marketing Associate at Roy Thomson Hall. Everything has been going great and I love my new job and lucky for me – it is right up the street from where I live.
I’ll try to start posting more often now that things have settled down a little and I promise to include more videos and photos.
Today’s musicians, both mainstream and indie, are using social media to connect with fans, build anticipation, and generate revenue in new and unique ways. The products range from singles to mix tapes to digital six-packs, even oddly shaped USB sticks, vinyl, and the occasional traditional album. But how are these artists reaching their new fan bases online through social channels? Much like the business world, social media promotion for musicians is still a very new game, with no exact recipe for platinum success. There are however, some innovations being put forth, and a new connection is being formed between artists and fans — a connection that empowers both to give each other what they are looking for.
Greg Rollett runs a music marketing company from his laptop in Orlando, FL. He is an advocate of the New Music Economy and very hopeful that artists can still live the rock star lifestyle in the digital age. Connect with Greg on Twitter, @g_ro.
Today’s musicians, both mainstream and indie, are using social media to connect with fans, build anticipation, and generate revenue in new and unique ways. The products range from singles to mix tapes to digital six-packs, even oddly shaped USB sticks, vinyl, and the occasional traditional album.
But how are these artists reaching their new fan bases online through social channels? Much like the business world, social media promotion for musicians is still a very new game, with no exact recipe for platinum success.
There are however, some innovations being put forth, and a new connection is being formed between artists and fans — a connection that empowers both to give each other what they are looking for.
Fan-Funded Projects
We have all heard about the success of micro lending organizations like Kiva, which use multiple small payments to contribute to a larger goal. The same process is being applied to creating an album or a music-based project.
One such project is the Washington D.C.-based indie hip-hop group Panacea. The producer/MC duo listed their project on Kickstater, a funding platform for artists, designers, filmmakers, musicians, journalists, inventors, explorers, and others.
The project was posted on the morning of February 26th. According to Jeremy Calvery, the group’s Director of Digital Media and Promotion, “We were at $1,000 before the end of the first day. We had to increase the number of $200 packages from three to five over the weekend because people were e-mailing and literally begging for the chance to ‘buy’ the whole back catalog. Less than five full days from the first e-mail to the list, we had reached the funding goal of $3,800, which was set to be just a bit more than what the minimum press of 250 vinyl copies was going to cost.”
Another hip-hop outfit, the Get Busy Committee, also launched a project on Kickstarter. In their drive to raise $3,218, they included one premium pledge level at $1,000 — an investment that netted the donor a song about him or herself to be included on the record, as well as a platinum plaque. They sold this spot within 24 hours.
Using Video to Create Buzz
Another approach musicians are taking is the use of web video series. Indie pop artist Mike Posner has been telling his story over the course of a video series titled “One Foot Out The Door.” Daniel Weisman, Mike’s manager, stated that he was attempting to create an income stream for Mike while he was finishing college and working on his debut album.
Daniel and his management company Elitaste were approached by the shoe company Puma about integrated artist campaigns. Puma ended up sponsoring Mike’s last semester in college, and provided a camera crew to follow him from classes, to the studio, to shows all over the country.
Daniel wanted to do something special for the Mashable () readers when I reached out to him, so fresh off the upload, here is the premier of Episode #10 of “One Foot Out The Door.”
Live streaming has also been worthwhile for big announcements. Underground artists the Kottonmouth Kings turned to Ustream to tell their fans all about their new album and when they could expect it in local stores.
The video was watched live and formatted like a press conference, with fans getting the chance to ask questions and share their feedback. It was a smart way to bring their fans into the experience and give back to the community that has supported them for 10+ years.
Creativity From the Fans
Rob And Kal are a pop/rock act from the UK who are taking fans inside their studio and the music creation process. They call it Mubla 2.0, which Rob defined as “our interactive recording project where we come up with song ideas and you help us develop them with your comments, suggestions and musicianship.”
So far they have five songs in progress with fans like Adam saying, “I just feel the intro has a little too much going on and 2.33 to 2.56 I almost want the piano to play and pull at the heart strings.” Another commenter named Russell gave tips like, “Think drums and a bit more of heavier guitar would go down nicely particularly near end.”
This concept empowers fans and gives them a product they feel responsible for and connected to. The project can only strengthen the bond between fans and artists, and result in an easier sale when the time comes to release an album.
Reaching Out to Non-Music Bloggers
Glasses Malone, a new artist signed with Cash Money Records, is turning to bloggers to get the word out about his new album “Beach Cruiser.” What makes his campaign unique is that unlike traditional artists who look to get their tracks on highly trafficked MP3 blogs and review sites, Glasses and his team are focused on adding value to bloggers whose primary focus is not on music.
A marketing rep for Glasses told me, “These bloggers are more open to running contests and integrated campaigns than traditional music bloggers because they are not accustomed to being pitched by a major label artist. We have found blogs that love unique and fresh content that will separate them from their peers and competition, and it is working out very well for us so far.”
Armed with a research team, they have been targeting biking blogs, college blogs, beach lifestyle sites and more, all with the hope of driving new traffic to Glasses’ site and generating some pre-album buzz.
Conclusion
No matter what the labels and corporations are doing, musicians are taking it upon themselves to use social channels to connect with fans, offer value, and create relationship. This has ultimately led to new business models and revenue streams from sponsorships, touring and live appearances, custom products, and social monetization through advertising.
Collaboration and crowdsourcing are the realities of today’s public Internet, and the trend is now gaining real traction in the workplace. Smart companies increasingly understand that their richest source of insight, ideas, data, and information is within their own employees. They are the ones whose talent, work, and daily interactions with the product make the business what it is.
I found this article on Mashable and found it extremely interesting. From personal experience we use social media to make better, more educated business decisions. Enjoy!
Collaboration and crowdsourcing are the realities of today’s public Internet, and the trend is now gaining real traction in the workplace. Smart companies increasingly understand that their richest source of insight, ideas, data, and information is within their own employees. They are the ones whose talent, work, and daily interactions with the product make the business what it is.
Just as so many of us look to the Yelp community to figure out where to make our dinner reservations, companies are increasingly looking to the employee crowd for the knowledge and insight to make better business decisions.
Enterprise Social Networks
“If only HP knew what HP knows, we would be three times more productive.” – Lew Platt, Former CEO of HP
As the social enterprise builds momentum, the big question is: How will companies effectively tap the employee crowd to become more productive?
Enterprise social networks arm companies with social media functionality, allowing them to collaborate with their employees around up-to-the-minute information. Late last year, Salesforce stirred up some buzz around enterprise social networking with the announcement of its Chatter Collaboration Platform. Currently in beta, Chatter aims to bring together elements of Facebook, Twitter and other real-time services. By integrating profiles, feeds and groups across its platform, Salesforce offers its end users the same functionality they already use to share ideas and information on public social networks.
While social networking functionality excels at connecting teams around projects, information, and qualitative data, it falls short in its ability to drive quantitative, actionable insights — the holy grail for project managers and enterprise forecasting groups.
Prediction Markets
Prediction markets are all about tapping the crowd to source hard, unbiased quantitative metrics about the future of projects and business initiatives. A prediction market works like a stock market of sorts, allowing employees to anonymously place “bets” on key forecasts: When will the product really ship? How much will we sell in Q1? Will our competitor enter the market in 2010? And so forth.
Business leaders rely on metrics and data to inform decisions around new products and opportunities, but traditional forecasting methods suffer from bias and lack of first-hand information. That’s why business forecasting is an ideal target for the application of crowd wisdom. While bets are made anonymously, some prediction market software applications have built-in reward systems for accurate forecasters. And the accuracy of prediction markets over traditional forecasting methods is proven again and again.
Crowdsourcing the Next Big Idea
There’s a good chance that a company’s next big idea could be hidden within the people who are most engaged with its product and brand. More companies are turning to the crowd for ideas on all aspects of their business by creating online public forums. In 2008, Starbucks launched a major initiative to enhance their services with a website called My Starbucks Idea that polls members on decisions that would most directly impact them.
This kind of innovation sourcing applies to the enterprise as well. Companies like Brightidea and InnoCentive are helping their customers tap resources to inspire, gather, and manage ideas and innovation from within their employee ranks.
The Future
As collaborative technologies gain traction, the future of enterprise will include internal social networks, prediction markets, and idea management platforms. In this vision, social networks will be the default location for a collaborative employee community. Think of it as a wide and deep pool of employee knowledge and ideas.
Prediction markets will then aggregate this knowledge to produce actionable, people-powered forecasts. The result is an ultra-rich information source that will lay the foundation for smarter, better-informed company decisions. We are already seeing the first movement towards this integrated vision with products like 12sprints from SAP.
The ability to manage and profit from employee knowledge through social networks, idea funnels, and prediction markets will be the defining competitive advantage for this decade. Employees will have a voice and enterprises will truly leverage their most valuable assets.
Fortune 500 companies got into the Twittering act in a big way last year, according to a study released by the Society for New Communications Research. Thirty-five percent of Fortune 500 corporations had an active Twitter account as of last year (i.e., one with a post within the past 30 days), according to the study.
Fortune 500 companies got into the Twittering act in a big way last year, according to a study released by the Society for New Communications Research.
Thirty-five percent of Fortune 500 corporations had an active Twitter account as of last year (i.e., one with a post within the past 30 days), according to the study.
Among the top 100 companies on the roster, 47 percent had a Twitter account. Twenty-two percent of all Fortune 500 companies had a “public-facing corporate blog,” and more than eight in 10 of those linked directly to a corporate Twitter account.
Four of the top five corporations — Walmart, Chevron, ConocoPhillips and General Electric — “consistently post on their Twitter accounts,” according to the study, titled “The Fortune 500 and Social Media: A Longitudinal Study of Blogging and Twitter Usage by America’s Largest Companies.” (ExxonMobil was the exception.)
In a breakdown by industry, 13 of the Fortune 500 insurance companies had an active Twitter account, making that sector the most likely to tweet. Eleven of the food-related companies used Twitter.
Elsewhere on the new-media front, the study found 19 percent of Fortune 500 corporations using podcasting and 31 percent using video blogging. The rise in podcasting from the previous year was fairly modest (up from 16 percent). But the rise in video blogging was steep (from 21 percent in 2008). The study did not include comparative data from 2008 for companies’ Twitter usage.
The study was conducted by Nora Ganim Barnes, senior fellow and research chair of the Society for New Communications Research (as well as a marketing professor at the University of Massachusetts Dartmouth), and Eric Mattson, CEO of Financial Insite, a Seattle-based research firm. —Mark Dolliver, Adweek
I found this interesting article on mashable that I wanted to share with all of you. With a brother who has worked in the automotive industry almost his entire life and a family life built around the automotive industry and working either in it or with it, it was interesting to see a different perspective. I knew from offline conversations with friends and family that Toyota would come out of this better off for having handled the crisis correctly. It’s nice to see that conversations and opinions are shared.
I found this interesting article on mashable that I wanted to share with all of you. With a brother who has worked in the automotive industry almost his entire life and a family life built around the automotive industry and working either in it or with it, it was interesting to see a different perspective. I knew from offline conversations with friends and family that Toyota would come out of this better off for having handled the crisis correctly. It’s nice to see that conversations and opinions are shared. Enjoy!
There’s no question that Toyota is in deep trouble with its current recall crisis. But could these issues actually be helping its brand? Shockingly, an analysis of Toyota shows that its Social Influence Marketing (SIM) Score saw an uptick in January. Who’d have thought that a crisis of such significant magnitude could actually help a brand’s perception? This seems to be true, at least in the short term, even though sales may be dropping. Let me explain how.
A Look at the Numbers
There are a number of ways to track brand perception. During my time at Razorfish, I have helped develop the SIM Score, a basic equation for calculating how a brand is faring on the social web.
Inspired by the Net Promoter Score, the SIM Score measures a brand’s health on the social web and is determined by calculating the total market share of consumer conversations for the brand, adjusted for sentiment in relation to its competitors. The table below outlines the exact formula for calculating a brand’s score. The data can be sourced using any major conversation monitoring vendor that tracks mentions and sentiment for a brand and its key competitors.
This computation provides an indexed score — the degree to which consumers like or dislike the brand when they talk to each other about it on the social web. In a nutshell, it includes a measure of reach (volume) and of likability (sentiment), combining them to give the indexed score relative to a brand’s direct competitors.
Between the months of November, December and January, the Toyota SIM Score (calculated using data sourced from Radian6) moved from 19.8 down to 17.56 and then up in January 24.84. If you look at the graph below, Toyota’s SIM Score increased at the expense of Nissan and General Motors. Ford saw a very slight dip too.
Why the Uptick?
How can the Toyota recall be helping the brand? There are two answers for this.
The first is that the increased number of conversations about Toyota are building greater awareness for the brand even though many of the mentions may be negative. While this may seem unusual, the fact that people are talking about the brand a lot more and sometimes in a neutral light (not just negatively) is increasing its exposure. More people are talking about Toyota than any other brand these days. And they’re talking about the recalls, but also the fixes being provided by the dealerships too. And some of the consumers are probably coming to the defense of the brand too. Maybe there is some truth to the adage that there’s no such thing as bad publicity after all.
The second answer comes via Jeremy Anwyl, the CEO of Edmunds.com in an interview with CNN on February 5th. He explained that people have sensed an opportunity to pick up a bargain and are moving towards some of the Toyota models. Edmunds research showed that before the recall, 7.4% of the consumers in the market for compact cars were considering a Toyota Prius, and after the news broke, the number moved up to 8.7%. Edmunds’ research measures online purchase behavior against conversations on the social web.
What does this tell us? Firstly, that the SIM Score fluctuations and the related Edmunds user intent analysis have unearthed a counterintuitive trend with regard to Toyota; increased buyer interest even though there’s a lot of bad news about the brand. It also shows that there hasn’t been significant short-term damage to the Toyota brand on the social web, at least relative to its direct competitors. This of course is likely to change, as more news about Toyota’s troubles have broken since January, and more people are talking about it online today. I fully expect the Toyota SIM Score to start dropping again when the February numbers are computed. It is worth pointing out the SIM Score is a measure of a brand’s health on the social web and not always a leading indicator of sales, though it can be for certain product categories.
Toyota’s Next Step
What should Toyota be doing? First, it is obviously most important for them to solve the problems with their cars. That’s a no-brainer. But they also have to start talking to consumers more directly on the social web. So far, it seems that their responses have appeared a little slow and clumsy. Giving consumers information about the recall in more human, easily understandable and digestible pieces of content is key. They should explain exactly what they’re doing, why things will be different in the future, and how the engineering problems developed. And as soon as the clouds pass, Toyota should talk about the amazing deals that they have. It is obvious that consumers are interested in them.
I found this great article on yahoo.ca and wanted to share it. Sleep is so important and it’s great to know there are foods that can help us sleep rather than keep us awake! The article also includes a great recipe that I am looking forward to baking tonight. Enjoy!
Top 10 foods for a good night’s sleep
What is the secret to getting a solid 7 to 8 hours of sleep? Head for the kitchen and enjoy one or two of these 10 foods. They relax tense muscles, quiet buzzing minds, and/or get calming, sleep-inducing hormones – serotonin and melatonin – flowing. Yawning yet?
Bananas. They’re practically a sleeping pill in a peel. In addition to a bit of soothing melatonin and serotonin, bananas contain magnesium, a muscle relaxant.
Chamomile tea. The reason chamomile is such a staple of bedtime tea blends is its mild sedating effect – it’s the perfect natural antidote for restless minds/bodies.
Warm milk. It’s not a myth. Milk has some tryptophan – an amino acid that has a sedative – like effect – and calcium, which helps the brain use tryptophan. Plus there’s the psychological throw-back to infancy, when a warm bottle meant “relax, everything’s fine.”
Honey. Drizzle a little in your warm milk or herb tea. Lots of sugar is stimulating, but a little glucose tells your brain to turn off orexin, a recently discovered neurotransmitter that’s linked to alertness.
Potatoes. A small baked spud won’t overwhelm your GI tract, and it clears away acids that can interfere with yawn-inducing tryptophan. To up the soothing effects, mash it with warm milk.
Oatmeal. Oats are a rich source of sleep – inviting melatonin, and a small bowl of warm cereal with a splash of maple syrup is cozy – plus if you’ve got the munchies, it’s filling too.
Almonds. A handful of these heart-healthy nuts can be snooze-inducing, as they contain both tryptophan and a nice dose of muscle-relaxing magnesium.
Flaxseeds. When life goes awry and feeling down is keeping you up, try sprinkling 2 tablespoons of these healthy little seeds on your bedtime oatmeal. They’re rich in omega-3 fatty acids, a natural mood lifter.
Whole-wheat bread. A slice of toast with your tea and honey will release insulin, which helps tryptophan get to your brain, where it’s converted to serotonin and quietly murmurs “time to sleep.”
Turkey. It’s the most famous source of tryptophan, credited with all those Thanksgiving naps. But that’s actually modern folklore. Tryptophan works when your stomach’s basically empty, not overstuffed, and when there are some carbs around, not tons of protein. But put a lean slice or two on some whole-wheat bread mid-evening, and you’ve got one of the best sleep inducers in your kitchen.
What if none of these foods help you get your zzz’s? Check out your sleep habits with this quick RealAge test to find out what’s keeping you up at night. http://www.realage.com/health_guides/RLS/intro.aspx
For an extra treat, here’s the ultimate sleep-inducing snack…
Lullaby Muffins
Makes 12 low-fat muffins
Between the bananas, the whole wheat, and the honeyed touch of sweetness, these muffins are practically an edible lullaby.
· 2 cups whole-wheat pastry flour
· 1/2 teaspoon salt
· 1 tablespoon baking powder
· 2 large, very ripe bananas
· 1/3 cup applesauce
· 1/4 cup honey
· 1/2 cup milk or soymilk
Preheat oven to 350F. In a large bowl, combine the flour (make sure it’s whole-wheat pastry flour or you’ll produce golf balls, not muffins), salt, and baking powder. In a blender, puree the bananas; add the applesauce, honey, and milk. Blend well. Pour the banana mixture into the dry ingredients and stir until just moistened. Line muffin tins with paper muffin cups, pour in batter, and bake 30 minutes or until tops are lightly brown and slightly springy.
Greg Rollett runs a 
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Lisa Bassett is a Digital Marketing and Social Media professional from Toronto, Canada.